What happened to Spider-Man?

We interrupt our salute to George Lucas with a salute to Josh Briedbart’s essay, “The Amazing-ish Spider-Man.”  In this brilliantly-written piece, Josh discusses what he loved about the character, and “why I don’t have that love for him anymore.”

What happened to Spider-Man?  The same thing that happened to Mickey Mouse, Bugs Bunny, Superman and Darth Vader.  They became products.

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