Dudley the Dragon’s merchandising potential was enticing.  Already, Breakthrough had seen its gross revenue rise from $100,000 in the mid-1980s to $5 million as of May 1994. By June 1995, Breakthrough had signed 72 licensees—52 American, 20 Canadian—to market Dudley products. The Canadian licensing agent, Art Kraus of Castle Licensing Inc., estimated that Dudley’s worth […]