Diaries of Real Middle-earth
Even though “The World’s Biggest Hobbit” didn’t make it in The Hobbit Fan Fellowship contest, the folks at Air New Zealand, Weta and Warner Bros. have made it possible for everyone to share the experiences of the lucky winners. Introducing Real Middle-earth Diaries Over 140 Hobbit fans won a trip to “The Real Middle-Earth.” They […]
Air New Zealand’s Epic Videos
Air New Zealand wants you to know they’re the official airline of Middle- earth and to prove it, they’ve produced an amazing promotional video just in time for the release of The Hobbit: The Battle of the Five Armies. Starring Elijah Wood and Sir Peter Jackson, Sylvester McCoy, Dean O’Gorman and Sir Richard Taylor of […]
The World’s Biggest Hobbit
The Hobbit needs publicity! This December 16, The Hobbit: The Battle of the Five Armies will be released to theaters, but first, Peter Jackson and Warner Bros. wants to gather as many people as possible to see it. To this end, they’re sponsoring The Hobbit Fan Fellowship Contest on social media outlets, inviting fans to […]

Smaug Alert
Dragons are born in New Zealand. It’s true! Thanks to the talented artisans at Weta Workshop, these amazing creatures come to digital life with astonishing detail. Now, Weta has published a book that celebrates the creation of Smaug the Terrible, from Peter Jackson’s adaptation of Tolkien’s The Hobbit. Here’s a page in which Weta Digital […]
Weta Workshop From Book to Screen and Beyond
At the Frankfurt Book Fair in 2012, Richard Taylor, Martin Baynton and Greg Broadmore present “a trans-media ride into the future of storytelling.” Published on Dec 10, 2012
The Wonderful World of Weta Workshop
After the debut of The Hobbit: The Desolation of Smaug, New Zealand’s news magazine SevenSharp produced a segment featuring, for the first time, a look inside Weta Workshop, presented by Sir Richard Taylor. Reported by Jehan Casinader. Published on Dec 16, 2013. A week earlier, Richard and his team installed a couple of Giant Eagles, […]

Smaug Revealed!
It’s a secret no longer. Today, December 1, 2013, Air New Zealand unveiled the likeness of the vile dragon adorning its Boeing 777-300. Yes, now you can fly the friendly skies with Smaug! For details, click here. To view a video of the plane-decoration–and listen to Sylvester McCoy’s narration–click here. Note that the newly-decorated plane […]