What better way to promote a show with dragons? Place a dragon skull on a beach called Charmouth, on England’s Jurassic Coast, where numerous prehistoric fossils have been found.

Details here and here.

It took a reported six weeks for Blinkbox to make the 40-foot model and transport it to the beach.

Here’s their “making of” video, posted online July 16, 2013:

http://youtu.be/cP5gQJ6xJfE

Wellington, New Zealand artist Warren Beaton points out sculptor Kim Beaton’s dragon skull is “somewhat cooler”: